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WEBINAR||What You See Is What You Get or Is It? [Compliance]

Sometimes, marketers run the gauntlet to persuade consumers to purchase goods or services by pushing the boundaries in advertising. Do you know what drip pricing is? Have you heard about the ACCC investigations into misleading advertising claims for products “baked today, sold today” and wondered what it was all about? Protect your brand and corporate image by understanding the risk and exposure advertising can create.

Learn how to minimise risk of exposure to claims under the Australian Consumer Law and what is and what is not acceptable and the penalties that can be applied to businesses who push the boundaries too far.

Raph Goldenberg, Partner, CIE Legal
Raph has over 12 years’ experience working on a broad range of commercial law matters, both in private practice and in-house. Raph’s blend of private practice and in-house experience makes him a strong technical lawyer with the ability to balance the real-world needs of businesses against the need for risk mitigation.

http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=VIC0315

When

5th May 2015 12:00 pm
To 5th May 2015 01:30 pm

Where

Online
PO Box 5295
Sydney 2000