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Master Workshop || Digital Marketing Strategy

This one-day intensive workshop aims to extend participants’ knowledge and skills in developing a digital marketing strategy.

Learning outcomes include understanding digital marketing strategy; how to apply frameworks for digital marketing strategy; and tactical measures for specific strategic objectives. Participants will come away with a strategy outline and templates for further development of their digital marketing strategy.
Information presented includes case studies, current research, templates and practical hands-on tips. Participants have the opportunity to learn from each other with discussion of experiences encouraged.

What will we cover?
– Models and Frameworks
– Situation analysis
– KPIs
– Objective setting
– Targeting and segmenting
– Brand strategy
– Content and engagement
– Acquisition
– Conversion
– Data
– Case Studies
– Governance structures
– Metrics and measurement
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http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=MWV0215

When

3rd June 2015 08:45 am
To 3rd June 2015 04:30 pm

Where

Cliftons Training Facility
Level 1 440 Collins Street
Melbourne 3000