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The A – Z of Content Marketing Strategy (NSW) | One Day Workshop

15 July 2015,Sydney
Workshop info

Content marketing is enjoying a resurgence in the marketplace, finding a firm place within digital marketing strategies. This workshop looks at the processes, strategies and tools used in content marketing.

Taking reference from case studies locally and abroad, this workshop will show you how to craft a content marketing strategy from start to finish.

Key topics covered

Content Marketing Background
Strategy Development
Communication formats
Development Process
Channel selection strategy
Major free and paid tools to use for content marketing strategy implementation
Measurement and tracking
Learning outcomes

You will learn how to:

Identify the key strengths and benefits of content marketing
Understand the challenges content marketing faces within the marketing environment
Explore various industry cases to broaden your understanding in the content marketing space
Discover and learn how to use tools used specifically in the content marketing space
Learn how to develop a content marketing strategy
Who should attend

This course is particularly valuable if you are:

You attend meetings internally or externally that discuss content marketing opportunities, results or strategies
You work in a junior digital role or a non-digital specialist role at any level
You would like to grow your career, or have an interest in developing your skills across content marketing strategy
Suitable for all levels and departments that interact with marketing departments.
About digitalbrief

digitalbrief is a specialist digital marketing and media corporate training business. Our clients include Australia’s largest publishers, marketers, government departments and media agencies. Our corporate trainers and industry trained and are ‘hands on’ in the niches they specialize within, be it content marketing through to programmatic media.

Below are just some of the many comments from past participants..

“Russ was super engaging, insightful and relevant. One of the best courses I’ve ever done!”

“Content was all interesting & relevant. Learnt a lot. Not boring or dry at all”

“digestible, informal, very knowledgeable, relevant.”

Course pricing

AIMIA members $720 + GST (includes both days)

Non members $865 + GST (includes both days)

Your investment includes morning and afternoon refreshments, lunch and course workbook and references.

More information here: https://aimia.worldsecuresystems.com/BookingRetrieve.aspx?ID=318956

When

15th July 2015 08:00 am
To 15th July 2015 04:30 pm

Where

TBA
TBA
SYdney 2000