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Video and content marketing: Driving engagement through entertainment (NSW) | Half Day Forum

In the next year, the Internet is set to eclipse watching TV as Australia’s preferred entertainment activity.^

This is driven by accessibility of content via mobile devices, coupled with a shake-up in broadcast platforms and the rise of addictive image- and video-based social media content.

Consumers prefer video to any other type of content – and there’s no shortage of evidence that video is more engaging, enjoys greater retention and is more widely shared.

And marketers agree. Recent research* shows that if conversions are the goal of your content marketing efforts, video is the preferred content type for producing them.

But as marketers stampede towards video marketing, and the role of video marketing platform technology evolves, how will marketers embrace their role as agents of video ROI?

And with the video being the ‘favourite’ among consumers, what does this look like for a brand’s total online content strategy? How do SMEs use video to gain ground in the online battle for the consumer mindshare? What does this mean for the creation, management, distribution and monetisation of video consumption?

Join an industry leading panel of experts from across the content marketing and video spectrum to debate and discuss the possibilities and exploit the opportunities video content presents.

https://aimia.worldsecuresystems.com/BookingRetrieve.aspx?ID=320370

When

30th July 2015 08:00 am
To 30th July 2015 01:00 pm

Where

NSW Teachers Federation Conference Centre
22-33 Mary Street,
Surry Hills, NSW 2010 2010