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Fundamental Workshop|| Public Relations Writing Tactics

Crafting the right message is an essential skill for any marketer. The introduction of new technologies has increased the need to excellent writing skills as today this form of communication is fundamental for public relations and marketing success. Therefore you need to be able to produce effective public relations and marketing writing that is clear, concise, compelling and error-free. For those tasked with the production of media releases, it is imperative that you master the inverted pyramid style of writing, a journalistic approach that presents the key facts first, followed by supporting detail.

What will we cover?
-Targeting specific audiences
– Explore how to design persuasive and informative messages;
– Employ the Pyramid approach to the production of media releases;
– Development of corporate profiles, brochures, newsletters to different markets.

http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=FWN1615

When

8th September 2015 08:45 am
To 8th September 2015 04:30 pm

Where

Cliftons Training Facility
Level 13, 60 Margaret Street
Sydney 2000