Best use of Martin (marketing) Place in 2012

In this roundup from the Encore and Mumbrella Annual, we count down the top seven uses of Martin Place in 2012, now known as Marketing Place.

1. The Lego Forest 

In April, toymaker Lego built a life-size forest in Sydney’s Martin Place to celebrate its 50th year down under. The forest included 15 ‘pine’ trees standing four metres high and 15 flower sets built to scale. The agencies behind it were Host and One Green Bean.

2. The Tim-Tam Tree

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