2015 Annual: The year that was – May
It was another year of major change and transformation in the media and marketing world. Mumbrella’s Nic Christensen and Miranda Ward provide a month-by-month recap of the most read and biggest stories that affected the industry.
May kicked off with a controversy over SBS’s Struggle Street which grabbed national headlines.
The three-part series was criticised as “poverty porn” with the hype and anger building until the premiere, but after it was aired generally received well and was a ratings success for the multicultural public broadcaster, grabbing 935,000 metro viewers.
Australian adman Sean Cummins made global headlines for his role in the latest music video for pop star Sia which is actually a brand funded piece of content for the Heidi Klum lingerie range.
