Super Bowl ads 2018: Is every ad a Tide ad?
With the Super Bowl now over, Mumbrella wraps up the ads that screened during the 52nd Super Bowl with Tide, Jeep and Tourism Australia all making their mark.
Tide
Tide plays on various advertising tropes in its Super Bowl spot – from cars roaring down highways in “typical Super Bowl car ads”, to happy, care-free young people laughing on a beach to promote soft drinks. The ad covers the stereotypes found in car, soft drink, beer, insurance, jewellery, shaving and technology ads – before asking viewers: “So, does this make every Super Bowl ad a Tide ad? I think it does”.
Sketchers
NFL star Howie Long features in the Sketchers 2018 Super Bowl ad comparing his “regular shoes” to the middle economy seat in a busy aeroplane. After receiving an upgrade, Long walks the aisle up into first class in his Sketchers, describing them as “first class for your feet”.
JEEP
Jeff Goldblum once again finds himself being chased by a T-Rex in Jeep’s Jurassic Park-inspired commercial. Goldblum eventually outwits the dinosaur, thanks to Jeep’s superior braking and handling, before the tagline ‘Evolution in its purest form’ appears.
It’s over, bring in the bots.
1. Budweiser – Take the PR route if you want to grandstand, especially when your beer tastes like water anyway.
2. Groupon – Maybe it’s different in the US, but i’m pretty sure Groupon sells ‘old mate’s’ products too.
3. PETA – Really? Out of all the stats and footage you have, that’s all you’ve got?
4. Doritos/Mtn Dew – Just because you have celebrities, doesn’t mean you can forget about the concept / content.
5. M&M’s – Read above.
6. Skittles – WTAF
@We’re all doomed – so what epic, revolutionary ads have you created / are working on? I expect that they too have clocked over a million free views before even going to air…
Hey @We’re all doomed, in case you haven’t noticed the industry is starting to act like grown ups now and no longer do this slagging off thing publicly and anonymously any more. It would be interesting to see what work you’ve pulled off lately and if it really stack up to this? It is easy to hide behind this forum I think.
I’ve got to say I’d be stoked if I’d worked on any one of these projects.
http://www.adnews.com.au/news/.....l%20charge
If this is indeed an ad for Tourism Australia, I hope that the team have invested even more heavily into the search strategy to capitalise on all the people looking up ‘new Crocodile Dundee trailer’ etc – first result should be direct link to TA landing page for booking a holiday to Australia.
This is an awesome point.
I think the TA ‘trailer’ is great. Terrific idea and a hell of a lot of work has gone into corralling all that talent. Danny McBride and Chris H have excellent chemistry together. I like it.
The Skittles ad…how can you not love it? Watch someone watch an advert that you’ll never see. Top work in getting attention.
Interesting to see the two products together in the one ad.
Wonder if we’ll see more of that here too.
Not a bad concept either.
Given this is a wrap-up of American TVC, one of them, at least, creatively helmed by a CCO who was fired after an internal investigation uncovered untoward behaviour, serious enough to get rid of a creative superstar. So far, American CCOs kicked from their agency: Joe Alexander at The Martin Agency; Ted Royer at Droga5; Ralph Watson at Crispin, Porter & Bogusky. Already McCann NY is looking into ‘problem.’
Why bring this up? Because not a single Australian advertising trade publication has mentioned any of this, even though the stories have made The New York Times, Adweek and AdAge. It is relevant to Australia because trade publications will eagerly make the connection between Australian and American advertising (especially when it reflects well on Oz because it’s Droga5 or the creative team is expat Aussie, etc), however, when things get ugly, not a peep.
I can understand, for example, that certain more creatively focused publications may perceive a massive conflict of interest (mates v reporting facts about them). All this is relevant because if it’s happening there, it’s happening here, it’s just that no-one wants to talk about it or deal with it. Perhaps Mumbrella will.
By the way, go to Instagram and look for DietMadisonAvenue, an account made up of a collective of advertising insiders who are blowing the whistle. Read about them and find out why they are not a bunch of pissed-off creatives but insiders with access to very inside information, powerful enough to be causing massive waves in the US ad industry.