The ABC is set to give its iView service a massive push by launching the new series of sci fi drama Doctor Who on the video player two days before it is shown on ABC1.
It is the first time that the ABC has aired any show online before broadcasting it on TV.
Doctor Who was ABC TV’s highest rating on iView from April to December last year, so the series is a sensible choice to be given a digital first run. However, it will still lag two weeks behind its premiere in the UK, although that delay is less than it has been previously.
The first episode is hotly anticipated because it marks the debut of Matt Smith, who replaced David Tennant as The Doctor. It also sees Steven Moffat take the reins of the series from Russell T Davies.
The show will be available for streaming on on iView from midnight on Friday 16 April. it will then air on ABC1 on Sunday 18 April.
In a press release, the ABC’s director of television Kim Dalton said: “iView is a fantastic offering, an additional way for Australian audiences to watch ABC TV’s content – generally after, but in this special case before, its television broadcast. We hope the lure of Doctor Who – and what a fun and exciting lure it is – will provide incentive for more viewers to discover iView, and experience how convenient and easy-to-use it is.”