Ad tech greats announce launch of Amazon advertising consultancy, ‘Deep Media’
Ad tech experts Blake Gorman, Paul Kent and Andrew Hammond have launched Deep Media – a consultancy specialising in the Australian and New Zealand Amazon advertising ecosystem.
The announcement:
Ad tech industry veterans Paul Kent, Andrew Hammond and Blake Gorman have joined forces to launch Deep Media, a specialist consultancy that aims to reshape the Amazon advertising landscape in Australia and New Zealand.
Kent, Hammond and Gorman were integral parts of the team that pioneered the launch of Amazon’s ad tech capabilities in Australia, which means they have seen first hand the untapped opportunities that the platforms offer advertisers and agencies. The trio have extensive experience leading media and technology organisations, including Nine Entertainment, OMG and InMobi.
Kent, Managing director and co-founder of Deep Media, explains: “With Deep Media, we’re on a mission to unlock the exciting potential of Amazon’s advertising solutions by offering a fully-managed service for both advertisers and agencies. Our service handles campaign setup,
management and insights, ensuring businesses of any size and budget can tap into Amazon’s class-leading technology.“We’re proud to join the Amazon partner network and bring Deep Media to the Australian and New Zealand markets. Our team’s unique expertise ensures that Amazon advertising can become a strategic asset for any business.”
Deep Media’s leadership team brings a combined experience of over 12 years in the Amazon ad ecosystem, uniquely positioning the consultancy to guide clients through the intricacies of the platform.
Hammond, Deep Media chief commercial officer and co-founder, adds: “Our primary goal is to empower independent agencies and advertisers in harnessing the power of Amazon solutions. With access to first-party data, exclusive inventory, and over 17 million unique customers visiting Amazon, IMDB and Twitch each month, the potential for any brand to expand its market share is undeniable.”
Gorman, part of the Deep Media leadership team, says: “With so many new privacy regulations and browser changes depreciating the value of third-party data, Amazon is uniquely positioned by allowing brands the unique opportunity to stay ahead of the curve through its ability to target and measure against first-party data.”
Recent research released by global eCommerce accelerator Pattern* shows Amazon is now the dominant marketplace retailer in Australia. With 75.2 million average monthly visits and 59% growth in product searches last year, Amazon is challenging Google’s dominance in that sector.
*Pattern 2024 Marketplace Consumer Trends Report
Source: Clear Hayes Consulting
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