ADF Careers pulls back the curtain on Defence Force life, via VML and COLLIDER
ADF Careers has launched a new campaign that brings viewers into the unique, high-energy worlds of ADF personnel, via VML and COLLIDER.
Having redesigned its recruitment site last month, the Australian Defence Force (ADF) has now expanded on its recruitment efforts with its ‘Unlike any other job’ brand platform.
Using a COLLIDER-produced, Rupert Sanders-directed hero film that captures the professional and personal experiences of ADF workers overseas and within Australia, the campaign was developed to show the broad range of defensive careers the ADF offers, covering space, air, cyber, land and maritime divisions. The footage also highlights the advanced technology used by the ADF.
Ultimately, the platform’s goal is to inform young Australians of the financial security and meaningful work a career in defence can provide.
“We know that young Australians want a career with purpose and be able to make a real contribution to the world around them,” revealed Fiona Boughton, Defence Force Recruiting’s general manager, marketing.
“This campaign really highlights the many ways in which people can make a difference to themselves and to their country. The ADF is a unique and rewarding and we are looking to attract people with a diverse range of skills and experiences.”
VML’s creatice director, James Wills, agreed with Boughton’s sentiment.
He said: “When working with Defence Force personnel and listening to their stories, one thing becomes clear: it really is a job unlike any other. It’s a career full of purpose that offers extraordinary experiences, and it was a privilege bringing this campaign to life with Rupert, the team at COLLIDER, and Photoplay photographer, Adam Ferguson.”
The campaign is in market nationwide across several channels, including events, digital, cinema, TV, 3D out of home, digital audio and social.
“This is a campaign platform we are extremely proud to bring it to life in partnership with the ADF Careers team,” Thomas Tearle, VML ANZ’s chief executive officer.
“It encapsulates our advertising mission: to show that an ADF career is unlike any other and has something to offer Australians, enabling them to make an impact both personally and professionally.
“The campaign itself will have a huge impact and we’re looking forward to building on it over the coming months,” he concluded.
Credits:
Client: Defence Force Recruiting
Director General Defence Force Recruiting: Commodore Jan Wiltshire
Director military recruiting: Group Captain Chris Ellison
Deputy director recruiting attraction: Wing Commander Fiona Van Der Snoek
Staff officer recruiting attraction: Major Sandy Campbell
General manager, marketing: Fiona Boughton
Head of marketing: Justin Stanic
National marketing manager: Zerlina Burns
Tri-service brand lead: Penny Calvert
Tri-service marketing specialist: Travis Hanson
Tri-service senior marketing officer: Holly Carter
Tri-service marketing officer: Natalie Menotti
Tri-service senior marketing officer: Gemma Tait
Staff officer recruiting attraction navy: Lieutenant Renee Clark
Navy brand lead: Sonia Drew
Staff officer recruiting attraction army: Captain Jake Rudge
Staff officer recruiting attraction army: Captain Harry Tibben
Army brand lead: Megan Pitcher
Staff officer recruiting attraction Air Force: Flight Lieutenant Carley Trethowan
Air Force brand lead: Tom Woods
Senior social media officer: Tegan Rendich
Social media lead: Inci Omay
Army senior marketing officer: Maxine Monus
Recruiting Communications: Lieutenant Commander Harley Slatter
Lieutenant Colonel: David Hankin
Wing Commander: Matt Kelly
Flight Sergeant: Natalie Cowell
Agency: VML
Executive creative director: Jake Barrow
Creative director: James Wills
Creative director: Robyn Bergmann
Senior art director: Divya Singh
Senior copywriter: Andy McInerney
Art director: Taylor Aranki
Art director: Lukas Meintjes
Copywriter: Texas Williams
Lead producer: Mel Herbert
Photography producer: Stevi Russell
Managing director: Sarah Bailey
Managing partner: Vanessa Tout
Group account director: Rhys Thomas
Senior account director: Sarah Latremoille
Account director: Maddi De Winter
Senior account manager: Charlie Kuster
Account manager: Jessica Osrin
Head of studio: Lewis Brown
Designer: Lewis Barnes
Designer: Brock Willis
Lead editor: Aleksandar Janev
Editor: Opie Sayner-Hassall
Motion art director: Mitch Clark
Chief strategy officer: Alison Tilling
Head of strategy: Rachel Walker
Production company: Collider
Director: Rupert Sanders
EP/producer: Ben Scandrett-Smith
EP/managing partner: Rachael Ford-Davies
1st AD: Jeremy Fitzgerald
DOP: Jeremy Rouse
Production designer: Alex Holmes
Editor: Adam Wills
Colourist: Billy Wychgel
VFX and Post Production: Collider Studio
VFX creative director: Andrew van der Westhuyzen
Head of 3D: David Sujono
Post producer: Hoss Ghonouie
Flame artist: Eugene Richards
VFX supervisor: David Wood
Original Music: Big Sync
Musical Direction: Michael Szumowski
Sound Studio: Massive Music
Music creative director: Lance Gurisik
Sound Design: Abby Sie
Sound producer: Katrina Aquilia
Production Company: Photoplay
Photographer: Adam Ferguson
Producer: Ross Colebatch
Photography assistants: Oliver Black, Archie Sartracom, Will Davis
Digital operator: Felipe Neves
Hair & Make-Up: Margo Regan, Jo Cleland, Jane Heta
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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