Adtech live blog – Big ideas (and why iSpyLevis wasn’t one)

Tim Burrowes

March 16, 2010 9:54

Welcome back to Adtech Sydney.

We’re into the second session, and I’m sitting in on a debate on Big ideas.

9.54am. This session is chaired by Amnesia’s Iain McDonald.

We open with a clip from Mad Men of Don Draper having a big idea for flogging tobacco.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

5 COMMENTS

PQ 17 Mar 10

Sense prevails. It’s about time the Levi’s campaign was called out as “not” a big idea – I was getting tired of hearing it spoken about as if it was some sort of hallelujah moment. It was a fun campaign but its reach was tiny.

Cameron 17 Mar 10

Great Example: http://vimeo.com/10057219

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Adtech live blog – Big ideas (and why iSpyLevis wasn’t one)

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