Adtech startup gets Sydney Angels funding to launch ad platform for cars

Wrappli, a mobile outdoor advertising tech platform, has launched its service after raising funding, the company has announced.

Adtech startup gets Sydney Angels funding to launch ad platform for cars

AdTech startup, Wrappli, is this week launching a mobile outdoor advertising tech platform that allows advertisers to leverage car owners in locations of strategic importance to their clients, by wrapping privately owned vehicles in client advertising, and tracking their travel using a patented beacon technology that connects to a mobile app held by drivers.

The launch was made possible after a funding boost from Sydney Angels and a syndicate of other investors allowed Wrappli to finalise the technology, which now gives advertisers real-time visibility on the location of their ads, while allowing drivers to track the passive income they earn by simply going about their usual routes (up to $600 per month).