Advertisers should always remember the power of optimism

We do a lot of surveys at PwC and a recent one showed that nearly half of CEOs from around the world say the US is critical to their growth prospects, with China steady at one-third.

This is interesting because the overriding “sell” for decades now has been the importance of Asia. It remains true, but let’s not forget the ease with which we can conduct commerce with the US and, in particular, the west coast.

There is another reason to look west, and it won’t surprise the habitual visitor – the rush of optimism you get.