All sampled audio advertising leads to consumer actions: SCAiQ
Audio advertising has proven its efficacy in driving commercial interests, as 100% of sampled campaigns generated measurable consumer actions, according to a report from SCAiQ, SCA’s insights division.
The latest Audio Action Amplifier report examined 124 audio-led campaigns and their impacts. In different formats, podcasts drove 52% of listeners to perform more actions, followed by streaming-audio (43%) and broadcast audio (42%).
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