Amaysim brings campaign to the streets with City2Surf nudie run
Australian telco amaysim has brought its recent television campaign to the streets of Sydney, with over 150 customers joining last weekend’s City2Surf wearing nudie suits.
The run was inspired by recent creative by agency WhiteGREY and director Gracie Otto, in which satisfied amaysim customers take to the streets nude, in celebration of the newfound freedom their low-cost, no-commitment phone plan affords them.
Bondi Rescue’s Harries Carroll and Jethro James led the almost-nude runners through the streets of Sydney on the weekend, inviting onlookers to “go on, feel amaysim.” It’s an image amaysim’s head of brand and communication Jeddah Ryan said she’ll never forget.
“Since launching our new brand platform two months ago, we’ve been eagerly watching the evolution of our brand as we really lean into our courageousness,” Ryan said.
“The customer activation on the weekend felt like the perfect celebration of this – a bold, quintessentially Aussie nudie-run.
“We had hundreds of amaysim customers eager to join us in creating the hilarious concept which made for an incredible atmosphere on the day as we walked the walk — and ran the run — of feeling the thrill of freedom.”
Check out the original commercial, below.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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