Amplified Intelligence gets $3m funding for overseas expansion and R&D

September 30, 2021 12:01

Attention measurement outfit Amplified Intelligence has closed a post-seed funding round of $3 million from Ten13, an investment syndicate co-founded by Aussie tech entrepreneur Steve Baxter.

The funds will be used to accelerate the company’s product roadmap and expand its commercial team around the world, including making its first hires in the UK and US to service its growing client base in these key markets. It’s the first external capital taken by the company, ahead of an expected Series A funding round in 2022.

The company — headquartered in Adelaide, Australia — is the global leader in attention-based planning, buying and verification products, used by the biggest brands, agencies and platforms in the world, including OMD, WPP, Shell, Mars, Pepsi, Twitter, Facebook and Spotify.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.