Are DMOs still relevant in the age of digital?

Darcy Song

October 28, 2022 9:01

Speaking at the Mumbrella Travel Marketing Summit, Jan Hutton, ex-GM marketing at Destination NSW and CMO at Destination Gold Coast, said she “categorically” believes the role of destination marketing organisation (DMOs) are more relevant now than ever, but they need to remain progressive and involved in the new landscape.

L-R: Jane Hutton, Rene de Monchy, Patricia O’Callaghan and Lauren Quaintance

In a panel moderated by the co-founder of Storyation, Lauren Quaintance, Hutton spoke alongside Rene de Monchy (CEO, Tourism NZ) and Patricia O’Callaghan (CEO, Destination Gold Coast), about the shifting roles that DMOs have post-pandemic and how they liaise with key stakeholders including locals, travellers, and governments.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.