ARN launches iHeartPodcast Network Australia
Advertisers now have access to local and global podcasts via the newly-launched iHeartPodcast Network Australia, launched by Australian Radio Network (ARN).
The launch follows ARN’s exclusive sales partnership for Australian downloads from the iHeartPodcast Network global platform which was announced in October.
The iHeartPodcast Network Australia reports over 30m monthly Australian impressions across international, local and catch-up podcasts, including a ‘run of genre’ ad offering across eight categories.
The network will enable brands to integrate with podcasts across all listening platforms, including international offerings like ‘Stuff You Should Know’ – all host-voiced and geo-targeted to Australian-only ears. ARN has also launched enhanced campaign measurement and attribution for brands to track and measure effectiveness, it said.
The network has launched with the support of local content creators, including partnerships with Life Uncut with Laura Byrne and Brittany Hockley, Rise and Conquer, and Equity Mates. ARN is also using its scale to help listeners overcome the challenge of podcast discovery.
ARN commercial product and audio partnerships director Corey Layton said: “Australians are listening to more audio than ever before, using podcasts to complement rather than replace other audio.
“Our ability to integrate podcast and radio talent into advertising campaigns provides our clients with best-in-class solutions, across all forms of audio.”
ARN chief commercial officer Peter Whitehead said: “ARN is the only audio company that has been able to consolidate radio, music and podcasts all in one place for Australian audiences through our ongoing investment in iHeartRadio.
“With our unique audience-led approach to creating targeted commercial and custom content across broadcast and on-demand audio, we have cemented our leadership position in Defining Audio in Australia. With the launch of iHeartPodcast Network Australia, we reinforce our commercial offering to clients powered by enhanced data and targeting to maximise cut through.”
topics
ARN
Australian Radio Network
Corey Layton
IHeartPodcast Network Australia
iHeartRadio
iHeartRadio Australia
Peter Whitehead
