ARN’s Anthony Xydis: ‘Not keeping pace’ is the biggest risk to radio, not podcasts

Failing to keep pace with the changing audio landscape is the biggest risk to the radio sector, according to ARN’s chief marketing officer, Anthony Xydis.

Xydis, who sat on a panel at Mumbrella’s Entertainment Market Summit last week, disputed the notion radio was a “traditional” medium and that podcasting was a threat. Instead, he said podcasting was “complementary” to radio.

The panel (L-R): Nova’s Tony Thomas, CRA’s Joan Warner, Macquarie Media’s Adam Lang, ARN’s Anthony Xydis and SCA’s Nikki Clarkson

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.