ASB clears Airbnb of ‘borderline sexualisation’ after equality ad airs during children’s show

The Advertising Standards Board has cleared Airbnb’s ‘Until We all Belong’ ad, after a complaint suggested it targeted children in a way that was “clearly unacceptable” and “borderline sexualisation.”

Airbnb’s equality campaign sees Australians trying on The Acceptance Ring – an incomplete ring symbolising the gap in marriage equality Australia needs to close.

The ad features people of different genders and ethnicities making pledges to wear the Ring until a time when marriage equality is passed as law.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.