Australian Open 2022: Media buyers look ahead to Nine’s grand slam event
Ahead of one of Nine’s biggest sporting events of the year, Mumbrella’s Calum Jaspan speaks to Australia’s media buying experts about what to expect from this year’s Australian Open, the opportunities for the network, and how it is all shaping up.
The Australian Open kicks off on Monday, beginning one of Nine’s biggest and most prized TV events of the year.
To preview the event, some of Australia’s leading media buyers give their thoughts on the value the Grand Slam event offers, what Nine need to deliver on, and how their coverage has previously stacked up.
Speaking to Mumbrella, general manager of the Independent Media Agencies Australia (IMAA), Sam Buchanan says that he expects Nine to continue the “good pedigree” it has shown when it comes to all types of sports coverage.
