Australia’s digitally incoherent politicians are threatening the ad and media industries

The growing incoherence of Canberra’s digital policies is threatening Australia’s media and marketing industries as well as its tech sector, writes Mumbrella’s Paul Wallbank.

A striking thing about the the botched first round of the federal government’s Regional and Small Publishers’ Innovation fund is a what a quaint idea Canberra has of innovation.

Of the 29 successful applications, seven are for content management systems, four are for websites and two are for email services. Welcome to 1998.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.