Australia’s e-commerce market to grow by 8.4%, while global retail ad revenue to reach $101b: GroupM

September 21, 2022 9:15

Research from GroupM has estimated Australia’s e-commerce market will grow by 8.4%, below last year’s growth of 24%.

The Australian retail market has continued to see growth nearly double the headline inflation rate, with demand remaining resilient even as consumer confidence falls sharply, according to GroupM’s E-Commerce & Retail Media Forecast 2022.

By 2027, retail sales in Australia could amount to A$602 billion with 19% of retail occurring via e-commerce channels.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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