Bec Brown Communications rebrands to The Comms Department
Bec Brown Communications has adopted a new moniker, rebranding as The Comms Department in an effort to highlight how the agency aims to operate as an extension of its client’s marketing and communications teams.
The agency began as a publicity consulting business in 2012 and has grown from a one-person operation to a team of six, with two support staff, working across Sydney, Melbourne and Brisbane.
Bec Brown, managing director of The Comms Department, said: “This rebrand is an exciting evolution of the company that I started four and a half years ago.
“We work so closely with our clients that we become a natural extension of their marketing, media and communications teams. So this new name – The Comms Department – is a reflection of that collaborative approach. Even though we are external, we live and breathe our clients’ message, culture and brand as much as our own.
“But we bring the benefit of strategic perspective and breadth of contacts that only an outside team can. As The Comms Department we will continue to provide the best communications solutions for our clients and great content for media, delivered in the tailored way we do best.”
Tina Liptai, Sacha McDougal, Bec Brown, Yanna Moutzouris, Shaheeda Chelat, Kylee Pryor.
Universal Music Australia was the first client contract Brown secured in 2012, with the agency still representing the brand today.
Other clients include The Wiggles, Australian Radio Network and Cover-More Travel Insurance.
“From day one, we’ve only ever taken on projects and clients that we believe in and are passionate about. Taking on new business is something we consider carefully and the majority of the team has to love the project or we don’t do it,” Brown said.
“That approach has seen us take on a range of long-term contacts across media, entertainment, travel and lifestyle brands as well as project work across national tours, product launches and three not-for-profit campaigns.”
Brown says the agency’s work-from-home approach gives it an edge as it allows them to “be both proactive and reactive for clients whenever it’s needed in the 24/7 time-sensitive media cycle”.
She said: “Our clients pay for our expertise, not our fancy office fit-outs. We take full advantage of today’s technology to collaborate and connect so we can truly work from anywhere. Less time spent commuting means more time getting results and gives us more time meeting with our clients in their world, taking the time to understand their business and discovering the smartest way to achieve their goals.”
The Comms Department worked with Inga Campbell from Inkling Design on the Rebrand.
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