Bench wins Jaycar’s digital media account
Jaycar has appointed Bench Media as manager of its digital media strategy, planning and buying account across Australia and New Zealand.
Jaycar’s general manager of marketing, Dave Burns, said that Bench Media’s willingness to be a partner in the company’s media efforts, and not merely a supplier, made them the ideal choice.
“We’re confident Bench will deliver improved results from our digital media than what our internal resources will allow,” Burns said.
Shai Luft, co-founder and COO at Bench, said: “Bench is all about digital disruption and Jaycar has a unique focus on electronic enthusiasts and digitally savvy customers so we couldn’t have asked for a more meaningful partnership.
“The digital media landscape is evolving rapidly. We’ve invested heavily in expanding our media and data partnerships which offers a distinct advantage to brands such as Jaycar Electronics and Road Tech Marine who have niche audiences that are not that easy to find.
“We’re thrilled that the marketing team at Jaycar have chosen to partner with Bench and we’re looking forward to working closely together to grow Jaycar further.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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