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#TikTokMadeMeBuyIt: the 12.4B-strong trend advertisers should be leveraging

TikTok for Business’s recently released eBook, ‘Why #TikTokMadeThemBuyIt’, aims to alert brands and advertisers alike of the tremendous potential the app has to help cultivate community, consumer loyalty and ultimately, profit, writes Seja Al Zaidi.

June 15, 2022 10:27

While Australians are aware TikTok has exerted a prodigious cultural impact on society, the extent to which the app has redefined e-commerce is now becoming clear to advertisers, brands and consumers alike.

TikTok for Business’s recently released eBook, ‘Why #TikTokMadeThemBuyIt’, aims to alert brands and advertisers alike of the tremendous potential the app has to help cultivate community, consumer loyalty and ultimately, profit.

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Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

Topics
#TikTokMadeMeBuyIt Accenture Brett Armstrong Dyson dyson airwrap e-commerce mecca The Monkeys Tik Tok tiktok anz Tiktok for business UN
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