Blackmores is encouraging consumers to ask the brand on what they should and shouldn’t be doing when it comes to their health in a new campaign that aims to position the vitamins brand as a partner for consumers in their quest to feel good every day.
Created by The Monkeys the campaign is a series of images accompanied by a voiceover of the various mixed messages of the do’s and don’ts when it comes to health.
The Monkeys CEO and co-Founder Mark Green said: “Blackmores have always been a pioneer in natural health and this idea cements their position in an increasingly competitive market. ‘Be a Well Being’ will be a long-term idea that works across every facet of the Blackmores business and we are looking forward to seeing its impact in the market”.
Blackmores Managing Director David Fenlon added: “With our vast experience, and increasing number of free services such as personalised advice provided by our team of naturopaths, Blackmores is moving beyond retail to become a true wellness partner. This campaign has been built out of an enduring business philosophy that The Monkey’s helped us develop, a platform that will start to influence everything Blackmores does as a business in the coming years. This campaign launch marks an incredibly exciting time for the business.”
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The TV ad is sported with digital, press and outdoor.
Credits:
- Client: Blackmores
- Agency: The Monkeys
- Production Credits:
- Director: Joel Kefali
- Executive Producer: Sam Long
- Producer: Llew Griffiths
- Production Company: Goodoil Films
- DOP: Andrew Stroud
- Post House: Beryl
- Edit House: The Butchery
- Editor: Dan Lee
- Sound House & Design: Eden Music Production