Blackmores encourages consumers to ask them for help on health questions
Blackmores is encouraging consumers to ask the brand on what they should and shouldn’t be doing when it comes to their health in a new campaign that aims to position the vitamins brand as a partner for consumers in their quest to feel good every day.
Created by The Monkeys the campaign is a series of images accompanied by a voiceover of the various mixed messages of the do’s and don’ts when it comes to health.
https://www.youtube.com/watch?v=zVs6S6Df5EQ&feature=youtu.be
The Monkeys CEO and co-Founder Mark Green said: “Blackmores have always been a pioneer in natural health and this idea cements their position in an increasingly competitive market. ‘Be a Well Being’ will be a long-term idea that works across every facet of the Blackmores business and we are looking forward to seeing its impact in the market”.
Blackmores Managing Director David Fenlon added: “With our vast experience, and increasing number of free services such as personalised advice provided by our team of naturopaths, Blackmores is moving beyond retail to become a true wellness partner. This campaign has been built out of an enduring business philosophy that The Monkey’s helped us develop, a platform that will start to influence everything Blackmores does as a business in the coming years. This campaign launch marks an incredibly exciting time for the business.”
The TV ad is sported with digital, press and outdoor.
Credits:
- Client: Blackmores
- Agency: The Monkeys
- Production Credits:
- Director: Joel Kefali
- Executive Producer: Sam Long
- Producer: Llew Griffiths
- Production Company: Goodoil Films
- DOP: Andrew Stroud
- Post House: Beryl
- Edit House: The Butchery
- Editor: Dan Lee
- Sound House & Design: Eden Music Production
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Dear Blackmores, according to peer reviewed research, what percentage of metro Australian’s would benefit by taking a vitamin supplement?
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i love this – great insight.
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strategy: as category leader own the wellbeing message, even though it’s been around for 10 years. Creative solution: lets do a play on words for well being and pitch it as a breakthrough creative platform….. C’MON guys!!!
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One would have hoped that Mark said “Blackmores has always been…”.
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