Bonds invites consumers to design their own hipsters
Bonds has taken its Rachel Taylor-featured ‘Feel the colour’ campaign for its mesh and microfibre hipsters online, inviting consumers to enter a design competition to create their own hipster prints.
Devised by Holler Sydney, the online contest asks users to choose a photo they think would look good on a pair of Bonds hipsters and upload it to enter.
Holler claims that the technology used in the entry mechanism for the competition, using photo-sharing technology app Instagram, is an Australian first.
“Bonds is a brand that people love and want to be a part of,” said Bonds brand manager, Zoe Hayes. “While we’re a huge part of the online community already – what we loved about this idea is that is transcended the digi to reality gap.”
“This time we’re truly giving the power to the people by giving them the
ability to put their creations on our iconic Hipster range. We love that we can put our fans in the Bonds design seat.”
Credits:
Creative Director- Richard Morgan
Art Director- Claus Strangl
Copywriter- Tony Wild
Designer: Ben Thayer
Tech Team: Matt Stone, Gokhan Tank, Paul Mcilwaine, Jo Cooper
Account Management- Jody Houston, Elly Gillis, Madelaine Zajdler, Lauren Johnson
Client- Zoe Hayes, Charmaine Bingwa
Agency- Holler Sydney
Looks simple to enter, great idea for a competition says me.
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I’m going to design one with a beard and a fixed gear bicycle.
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are you serious, this is an old idea..co-creation has been around for the past 3 years…the fact it’s on instagram, hardly a new idea…but good on em anyway
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I don’t understand how an agency can use Instagram and Adobe Flash in the same campaign. Technically dumb.
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A flash microsite, how quaint.
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