How the Rubicon Project plans to become the supermarket of programmatic advertising

August 25, 2017 10:14

Being sued by The Guardian along with concerns about adtech’s transparency and brand safety helped focus the Rubicon Project becoming ‘the supermarket for programmatic advertising’, says CEO Michael Barrett.

“It’s never a high water mark to be sued by client. no-one says that’s a goal in life. So there’s no question that it was unwelcome,” Barrett said of the lawsuit when interviewed by Mumbrella yesterday.

Michael Barrett, CEO of The Rubicon Project

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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