Brands demanding quicker and more connected data, say researchers

March 26, 2021 9:36

The past 12 months have seen research agencies undertake new and more virtual work, resulting in quicker turnaround times for brands.

Toluna Australia & New Zealand country director, Sej Patel, said the marketing playbook has changed in the past 12 months.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.