News

BRING agency delivers The Sims 4 campaign via a BENEE music video

Zanda Wilson

November 16, 2020 11:21

New Zealand pop artist BENEE has released a music video for her new song ‘Kool’ which doubles as a campaign for the latest edition of Electronic Arts video game The Sims 4.

The campaign was created by Universal Music Australia’s in-house creative agency BRING, in collaboration with EA Games and the studio behind The Sims franchise, Maxis.

BRING and EA Games created a music video campaign for The Sims

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Benee Bring EA Games Electronic Arts James Griffiths The Sims The Sims 4 Universal Music Australia

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