Brown Brothers and Gelato Messina create prosecco rose gelato via Communicado
Brown Brothers and Gelato Messina have joined forces to create a limited-edition prosecco rose gelato in a campaign via Communicado.
The announcement:
To celebrate the ‘it’ drink of the summer, Brown Brothers and Gelato Messina have created a limited edition Prosecco Rosé gelato, as part of its Prosecco Let’s Go PR campaign, developed by integrated communications agency, Communicado.
Wanting to highlight the vibrancy of Brown Brothers Prosecco Rosé, Gelato Messina’s chefs took inspiration from refreshing Prosecco cocktails, like the Peach Bellini, with the end result capturing delicate flavour profile of blood peach, with a lychee cream and a rose puree.
Free scoops of the limited edition Prosecco Rosé gelato will be available for three days only across Melbourne, Brisbane and Sydney – with the first sampling day occurring in Melbourne on Friday, 21 January at St Kilda Beach.
On working with Gelato Messina, Emma Brown, fourth generation Brown family member says that the partnership is exciting as it allows more people to experience the delicious flavours of Prosecco Rosé this summer!
“We wanted to partner with a like-minded tastemaker who crafts products to excite consumers as we do,” Emma says.
“Prosecco Rosé is the perfect summer wine, so it was a very easy decision to partner with Gelato Messina on a summer gelato collaboration.”
Brown Brothers appointed Melbourne based, integrated communications agency, Communicado, as its public relations partner following a competitive pitch mid-2021.
“Communicado not only demonstrated an exceptional understanding of the insights and trends within the category, we could also feel the team’s passion for the creative territories and strategies they developed.” Emma adds
Amy van Bekkum, Communications Manager of the Brown Family Wine Group adds, “the creative territories and strategies Communicado presented made it clear to us that public relations will be central to our marketing strategy. The team understood what will make us stand out in the category and how we can connect with our audience in an engaging way.”
Communicado Director, Kerrie Ryan adds that “as a member of Australia’s First Families of Wine (AFFW), we’re extremely excited to be partnering with such an iconic client, that is as equally passionate about their offering, as they are about their family – just like we are at Communicado.”
Wholly independent, Communicado delivers integrated thinking and creative solutions, combined with specialist PR, digital and shopper delivery for some of Australia’s most loved brands including Mayver’s, Dulux, Earth Choice, PETstock and Asahi CUB.
Source: Communicado media release
