Building Punkee: Moving beyond The Bachelor recaps
In one year, Punkee generated 45m video views and took home Mumbrella’s Media Brand of the Year. Mumbrella’s Zoe Samios sits down with the brains behind the Bachelor-recap machine to find out how they did it.
Two years ago in a room in Melbourne sat a passionate video-making, news generating, somewhat sleep-deprived man called Tom Pitney.
In 2015 Pitney had bought two of Fairfax Media’s former youth titles – The Vine and Everguide – and had since been implementing a new strategy to build audiences.
Pitney sold The Vine to Junkee Media in December 2016
