Add+Impact International

add+impact® is a fresh and unique approach to advertising research. It provides a reliable way to predict the effectiveness of any form of advertising at any stage of development and has now been used by hundreds of top advertisers all over the world. add+impact® is designed to help clients develop great ads that build successful brands. It is both predictive and diagnostic and combines in-depth qualitative responses with the certainty of quantitative ratings, for confident advertising decisions. Our own research has shown that it is people’s brand feelings that are the biggest driver of purchase intent. Therefore, the focus of our research is how your ad affects brand feelings and perceptions in addition to measures of whether it will be seen and what it communicates.



Phone: (03) 9533 6944


Level 4, 606 St Kilda Road
Melbourne, VIC, 3004 Australia'


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