Conexum (formerly Alliance Data Direct) is an Australian owned database marketing company, and a leader in creating connections between people and brands. We help clients to find, acquire and retain customers for many of the leading brands across Australasia.

Conexum entered the direct marketing industry in 2008 with a groundbreaking concept that has transformed the way in which marketers can target their customers and prospects. High volume transactional data from over 3 million consumers integrated with key demographic and lifestyle data has introduced fresh new insights and possibilities when it comes to choosing, who to target, when and with what message.

Our work with suppression files has further enhanced the integrity and reputation of our data. In 2012, we launched The Australian Bereavement Register and the New Address Enhancement File. Both of these initiatives were welcomed by marketers and consumers alike.

What does the future hold? Even smarter data management tools and more informed decision-making for our clients. We continue to invest to meet the needs of a data-driven world.



Phone: +61 2 9340 7019


Suite 1, 8 Manning Road
Double Bay, NSW, 2028 Australia


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