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Campaign Review: First works for Willed and Valiant

In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. For this week’s Campaign Review, Mumbrella asks Clemenger BBDO Melbourne’s Ant Phillips and whiteGREY’s Jamie Parfitt to review two first works from Hardhat for Willed, and Paper Moose for Valiant.

Kalila Welch

June 23, 2022 9:00

Brand: Willed

Campaign: Dead Easy

Agency: Hardhat

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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