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Campaign Review: Heaps Normal and Club X’s blasts from the past

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns. This week, we had a blast from the past, with retro-inspired spots from non-alc beer brand Heaps Normal and sexual wellness retailer Club X. Akcelo’s partner (brand strategy), Simon McCrudden, and Thinkerbell’s head creative tinker, Sean McNicholas shared their thoughts.

Lauren McNamara

July 6, 2023 9:00

Brand: Heaps Normal

Campaign: ‘Just Say No to Water’

Agency: Heaps Normal

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.