Heaps Normal says no to ‘dangerous’ and boring drinks this Dry July
Ahead of Dry July, independent non-alcoholic beer company Heaps Normal is encouraging Aussies to reject water and pick up a beer instead (but make it non-alcoholic) in its newest tongue-in-cheek campaign.
The new campaign, ‘Just Say No to Water’, parodies the look and feel of 80s and 90s ‘war on drugs’ ads, starring musician Donny Benét.
Benét highlights water as a “dangerously boring drink” and “a plague on pubs, bars, restaurants and bottle shops around the country” and says it’s better left where it belongs – in rivers, lakes, oceans… and even toilets.
