Campaign Review: The verdict on KFC, APIA, NBN and CommBank
In a new series, Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest big marketing campaigns. This week: With Collective’s creative partner Steve Coll and Imagination ECD Michelle Schuberg.
Brand: APIA – We know you know
Agency: DDB Melbourne
The verdict: A strong execution of a tired concept
The work for APIA – targeting over-50s customers – sees a band of older musicians look on wryly as young people make the same mistakes they once did.
https://www.youtube.com/watch?v=9Vy72o-hXqM
Steve Coll, creative partner at With Collective:
Steve Coll: Nothing to get offended about
