NBN campaign from One Green Bean aims to show how small businesses can save time
The SME (small and medium sized enterprises) sector is the focus of NBN’s latest attempt to convince Australians of its benefits, showing how using the network can save up to 30 minutes a day.
No ad agency was involved in creating the”S-ME Time” work, which saw PR agency One Green Bean take the lead for the creative, plus social and public relations on the campaign. Production was done by Versus Media
To accompany the campaign, a study commissioned on behalf of the National Broadband Network suggested business owners want faster broadband and cloud services to save time in their day.
I have no doubt the NBN will save me time. My main issue is that I have to wait another 2 years before I get a second-rate FTTN version of it.