NBN campaign from One Green Bean aims to show how small businesses can save time
The SME (small and medium sized enterprises) sector is the focus of NBN’s latest attempt to convince Australians of its benefits, showing how using the network can save up to 30 minutes a day.
No ad agency was involved in creating the”S-ME Time” work, which saw PR agency One Green Bean take the lead for the creative, plus social and public relations on the campaign. Production was done by Versus Media
To accompany the campaign, a study commissioned on behalf of the National Broadband Network suggested business owners want faster broadband and cloud services to save time in their day.
Each ad from the S-ME Time campaign, tells the story of a small business owner across Australia and how they have re-gained their work life balance through the NBN network.
A first ad (above) shows Vince, owner of Ital Ceramics and how he saves 30 minutes of his time by using the NBN network, which gives him a spare moment to enjoy a coffee and newspaper.
The second ad shows Tilda Flowers owner, Casey, who saves 15 minutes of her day by using the NBN network to upload images of her different flower arrangements. She is then able to spend time with her dog.
A third ad tells Dave’s story, owner of bar and rib shack, The Beaufort, who uses his spare time to play with his daughter.
The latest campaign follows NBN’s ‘Side Hustle’ work, which showed how people can use the NBN to make money online and pursue their ‘side hustle.’ and was also led by One Green Bean.
The S-ME time research
I have no doubt the NBN will save me time. My main issue is that I have to wait another 2 years before I get a second-rate FTTN version of it.
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