Carlton ads show it’s possible for a client to kill a campaign twice

I dunno, they seem kind of lame to me, I’m glad you didn’t embed them

I agree Tim. I see you’re now in the unpaid digital strategy business as well. I suggest this situation is the result of the TV agency putting the ads out there without much any digital thinking. By the way I like them.

The client was right both times.

I don’t think that hauling out the old ‘poor creatives’ and ‘stupid clients’ argument is that helpful.

It is a fact of life that great ideas often get killed or smothered in some way, and both clients and agencies need to work together in this context to try and get the best result.

I think this is what both parties have done in this instance. It just ain’t a perfect world.

Microsites might be like “crisps packets on the pavement of internet” but they are still one of the better ways digital agencies can make a quick buck so I’m sure they will continue to be recommended to clients who don’t know any better.

Hi Tim,

I can confirm the videos are only counted once and looping has no relevance.

Cheers

It made it on Gawker….http://gawker.com/5495812/testicles-desire-beer and it’s actually embedded in their article.

I think the client might have been right to can these…. not because they went too far…. but maybe cos they are a tad stupid, even for beer!

Hey Tim. Have you ever tried your hand at journalism? You know, asking a few questions, finding out the facts, getting facts straight etc?
Sure, it involves a bit more hard work than pontification and supposition, but it’ll make your articles so much more, um,what’s the word… right.

“Micro-sites are like crisp packets on the pavement of the internet”. Wuh? Give someone a platform and they feel compelled to invent spurious analogies. Aren’t most of the apps on facebook really just micro-sites? Just a thought.

Sorry Tim.
After re-reading the piece it is vaguely accurate. Which also makes it vaguely inaccurate. But since it’s an opinion piece, that’s vaguely acceptable I guess.
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oh eek…look at you go…look at you go

Those spots are so stupid, they would never go viral anyway. I was too bored to get past the first 2. No wonder Carlton canned them after seeing them in post-production.

Perhaps the agency wanted to get the masses to support them so they can go back to the client and tell them they really did work. The non-embedded enironment of ‘Any Excuse’ at least limits where it goes.

The voting buttons were a sham. I accidently scrolled over the 5-beer mechanism and they wouldn’t ‘un-highlight’. In other words you thought it was perfect. Not!!!

P.S. Enjoyed the dog food piece.

They dont do too much fo me at all. They just feel lame, forced and unfunny.

I dont think this is brilliant creative work at all, dont even think this is good creative work. But i would love to see the creative brief and see just what they were trying to make of it.

I agree with Franksting: this campaign is lame. The jingle doesn’t have jangle and the attempt as humour doesn’t have – for want of a better description – a funny-bone. Nice try but it just doesn’t have the same impact as the brilliant Big Ads campaign.

Very strange concept for a campaign, I reckon it would have got slammed harder by all of us had it made it to broadcast. That pedigree dog food though…man, I’m salivating at the thought of them after seeing that ad. =)

These are bloody funny. Better than most tv I’ve seen in the last
12 months. Why the hell are these too offensive? To whom? Well done clems. Again.

The best part about this post is that I saw that dog ad. Brilliant!

For what it’s worth I like the idea in the ad and the execution is good. They connect with me as a “man” and beer drinker. They’re not great though as they dont withstanding repeated viewing.

The client was quoted in SMH today saying “Online it’s unable to offend anyone”. Strange comment.

I like these ads a lot. And I drink a fair bit of beer.

But I can see how ‘new management’ might not appreciate the ‘odd’ humour.

The question for me is not, “are they rude?”, but “are they ‘mainstream’ enough for the very mainstream Carlton Draught brand?”

The new ads are CRAP! does not relate to beer and/or their consumer.. unless they are trying to capture a different target market (maybe trying to get people to drink beer instead of sniffing petrol)

Tingle – Promoting Alcohol whilst driving, saying to me tht its ok to have one more last beer.. also, talking about his penis. makes no sense..

Bump – Driving & Alcohol (we all know the two doesnt mix)

At least someone with some common sense (the CEO of Carlton) realises how bad clems have stuffed up with the ad.. what a Joke!

The “tingle” ads appear to have been pulled from the anyexcuse.com.au website.

Update: The site appears to be in transition. None of the new ads are on the site at all now. Campaign killed for a 3rd time?

I love it when media people give their feedback on where a campaign is going and digital strategy. Like they know what they’re talking about. Since when had a media expert ever come up with a new media channel?
Facebook, Twitter, Youtube etc are all invented by nerds, not some corrupt suit getting kickbacks from media outlets for advertising with them.

At this late post, most of its all been said, but after just hunting down the ads online (not easy) it seems:
1. they are rather funny, and there is a good hint of man-truth in them (at least I get a feeling in my ‘goolies?’ when i go over a good hill in a car). How that relates to beer is a bit questionable…..
2. they were rigthly banned (either by client or by the governing bodies) for the link between alcohol and driving.
3. anyone who doesnt get happy when watching the dog ad probably needs professional help.

Stupid client and stupid clems for not seeing this prior to approving the scrpits. Particularly when the car, in most instances, seems rather incendental.