Cashrewards revamps brand for first major brand campaign via GHO Sydney and Zenith Media

Australian owned and operated cashback ecosystem, Cashrewards, has launched a new brand direction, encompassing a new visual identity, brand strategy, and its first major brand campaign via GHO Sydney.

The campaign comes six months after the brand appointed former Westpac head of brand and advertising, Nicole Bardsley, as its CMO, with other agency collaboration including PR from alt/shift, media from new media partner Zenith Media and production from Heckler.