Marketing and comms has become ‘a bun fight’: Faris Yakob
The marketing guru and co-founder of nomadic creative consultancy Genius Steals talks to Mumbrella Asia’s Eleanor Dickinson about work on the road, the dissolution of agency disciplines and the ‘ridiculous power’ of Facebook.
Five years ago, Faris Yakob, a marketing industry veteran from across the widest agency spectrum, packed his bags and set off on the road with his now-wife Rosie.
Having ticked off a list of legacy networks including OMD, McCann and also the pioneering independent Naked Communications, Yakob and Rosie decided to found a new type of business. One that would allow them to travel all over the world – consulting for agencies, brands and start-ups. One without a permanent office base.
Now as their consultancy Genius Steals looks set to put the pair on the road for another year, Yakob sits down with Mumbrella to discuss the nomadic lifestyle and marketing’s most pressing concerns today.
More like a man-bun fight.