Features

Mumbrellacast: Willie Pang’s digital dilemma, #Floptus, JC Decaux bids for APN, Aboriginal Victoria’s ad ban 1

Campaign Review: 13cabs misses, Optus’ insincere ad and brilliant Deadly Questions’ campaign 2

How Adventures Group’s revamp of ‘run down’ Trade-A-Boat attracted new partners

How a united company purpose is reinvigorating Bauer Media’s portfolio of magazines

What does a country manager actually do? 1

How does… out of home audience targeting work?

Head to Head: Does PR have more value than advertising? 14

Mumbrellacast: 360’s Wheel of Truth bombs, plus Adam Ferrier and Margie Reid drop in 5

How transparency and accountability helped Seedooh get outdoor vendors on board

Mumbrellacast: Special guest Shaun Micallef, why Bauer is buying mags, Ogilvy drops David, Nielsen under the microscope 1

Campaign Review: The return of the ‘epic’ beer ad? Plus why the Aussie McDonald’s ad missed the mark

How do you solve a problem like measurement? Media buyers speak about the future of Nielsen 9

Navigating controversy: Radio bosses get heated on how to handle media scrutiny 4

Why Bauer Media is back on the acquisition trail after years of scale backs 13

‘Immersive campaigns are now a reality’

Month in a minute: May’s biggest agency stories

How does… experiential VR work?

Avocados Australia’s ‘clever, punchy and fun’ ad wins Mumbrella’s Ad of the Month for May 2

Mumbrellacast: Jules Lund dissects Tribe, Roseanne gets fired, Sorrell & Catalano make their next moves 1

How Women’s Weekly editor Nicole Byers refreshed an 85-year-old brand 8

Have your say on Mumbrella’s May Ad of the Month 6

Don’t kid yourself the marketing funnel is dead, says Point of Connection panel 1

Head to Head: Following a crisis, should you call the lawyers first? 3

An explanation of GDPR for Australian businesses 6

How advertisers’ fears over brand safety could be a boon for traditional publishers

Mumbrellacast: Ben Sharp grilled on ADMA, 2Day FM’s lineup woes, Australia loves the Royals and the Adshel bidding war 1

Campaign Review: Can New Zealand win back tourists? Plus the verdict on Australian Avocados, Specsavers and Stockland

What does a data scientist actually do?

Big Mac’s 50th birthday ads from across the globe 2

Mumbrellacast: Croc hunting with Vice, Ten Daily’s #Bachie grab, inside the Facebook apocalypse, VB’s cricket gamble

Four months on: How Facebook’s algorithm change has affected publishers 5

Seeking a wider readership, The Australian reaches out to Chinese readers Down Under 4

No single attribution model will win out, says Hyland founder

Head to Head: Will AI become the new junior PR?

How does Google’s new podcast strategy work? 2

What does a planning manager actually do? 6

Mumbrellacast: Seven beats Harrison (again), ADMA boss exits, Budget, Ralph van Dijk’s audio pearls of wisdom 6

Campaign Review: Suncorp’s divisive ad, NRMA’s break down and Holden’s outstanding craft 8

Marketing mumbo-jumbo is the real barrier to learning digital 13

Why Facebook is unlikely to ditch its advertising model 2

Google must win voice to survive, argues The Works founder Nicol 2

72andSunny one year on: ‘It’s quite hard to hit home runs in the first nine months’ 1

Westpac’s ‘captivating’ ad takes home Mumbrella’s April Ad of the Month 17

Head to Head: Agency versus in-house – which is better? 4

What does IAB’s director of research actually do?

Rebuilding an unstable station: Has 2Day FM finally settled? 1

Campaign Review: Why KFC needs to have more fun and Officeworks needs a rebrand

Have your say on Mumbrella’s April Ad of the Month 11

Why Australian Traveller launched its biggest issue in 13 years

How does… voice SEO work?

It’s Sunday. Let me grab a coffee and a… newspaper? 11

Why Hit 105’s breakfast topics appear on Goa’s outdoor devices

How does… Google’s AMP for email work?

Does the advertising industry need more generalists or specialists? 4

How does… million-dollar cash prize marketing work?

Head to Head: Should the industry eliminate unpaid internships? 6

What does a content director actually do?

Digital prophet David Shing: ‘The internet used to be a fun place to be. Now it’s full of anxiety’

What you need to know about the cricket rights negotiations 2

Campaign Review: Why Rugby AU needs to do more, Fantastic Furniture needs a better idea and VicHealth relies on formula

How Australia’s PR and comms industry can overcome the talent drought 12

The creative directors proving their worth outside of ad agencies 1

What does a quality assurance engineer actually do?

How does… geolocation targeting work?

Head to Head: Do we need to be wary of micro-influencers? 6

April Fool roundup 2018: Cardboard credit cards; swimming desks and surviving robot armageddon 12

Easter ad wrap: Cadbury’s live Easter egg hunt, Big W’s raining Easter eggs and iSelect’s smashed pinata

How does… a content delivery network work? 1

AFL’s ‘honest’ campaign wins Mumbrella’s Ad of the Month for March

Campaign Review: AFL’s ‘bloody great’ ads, Cadbury’s marketing miss and Red Cross’ unique campaign 2

What really happens in a radio news room? 2

What does a global chief revenue officer actually do?

Keeping up with the TV networks: Seven sheds no tears over Nine’s reality triumph

How does… in-image advertising work?

Have your say on Mumbrella’s March Ad of the Month 3

Should creativity be left to the creatives? 11

‘Selling the power of creativity’: PwC’s CCO Russel Howcroft, one year on 12

How does… DSP, SSP and DMP work? 2

Campaign Review: Apple’s LGBTI weddings, Air NZ’s not so entertaining safety video, NRL’s miss 1

How Universal’s Cosy Project beat the publishing industry’s downturn 2

Why 2Day FM changed its music format 8

Teething issues: Will radio’s 2018 programming gambles pay off?

There’s 2.5 quintillion bytes of data in the world every day – but it’s nothing without a story 3

Life as a female leader in the PR industry 6

Head to Head: Is PR trying to be everything to everyone? 1

‘AI won’t replace marketers – it’ll make them more creative’ says IBM expert

How does… Vero work? 2

How Southern Cross Austereo’s rebranded digital stations transformed its sales strategy 4