The time to plan PR for a post COVID-19 world is now
Paul Zennaro was Shell Australia’s country crisis manager for seven years. And, according to him, PR practitioners need to think longer term about the current coronavirus crisis, and start planning for when it’s over.
In turbulent and uncertain times, human nature often compels us to withdraw and seek safe ground. An instinct for which corporate affairs professionals are not immune.
As advisers to the businesses in which we operate, we see our role in ‘peacetime’ as adding commercial value through targeted engagement. In times of crisis this role quickly expands to include being councillors to senior executives as they navigate periods of high scrutiny.
The coronavirus emergency, which we are all living through, is very different. For now.
Excellent piece Paul. Thanks.
Great read – thanks Paul
Good article