Disney+ will dramatically increase illegal downloading in Australia

The launch of the latest streaming video-on-demand service in Australia is about to have an unwanted consequence for content creators, according to LIDA’s Jake Lyme.

This week, Australia’s streaming market welcomed a new competitor with the launch of the much anticipated Disney+. For $8.99 a month, you can access a catalogue that includes the Marvel and Star Wars libraries, classics such as Frozen, The Lion King, Toy Story, and The Simpsons, and original content like The Mandalorian.

But few households can afford to fork out for Disney+ on top of all the other streaming offerings. And with the hype around series such as The Mandalorian, we’ll most likely see an increase in illegal downloading as wannabe viewers look to get their hands on these shows. That’s right – Disney+ will probably drive up illegal downloading in this country.

Disney+ launched in the local market this week

According to AMPD Research, Australians, on average, are already spending $35.30 per month for 1.9 subscription video-on-demand (SVOD) services. If you were to join all primary services at the cheapest price possible – Netflix Basic at $9.99, Stan at $10, Foxtel Now at $25, Amazon Prime Video at $6.99, Apple TV+ at $4.99, and now Disney+ at $8.99 – you’d be set back $65.96 per month. And this list doesn’t include additional niche services such as 10 All Access, YouTube Premium, Kayo, Hayu and more.

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