Measuring the value of PR isn’t easy, but that doesn’t mean we should give up trying
Businesses are really trying to implement solutions in response to the fact that PR measurement is hard. But even harder is getting those new approaches to stick, explains Herd MSL’s Stu Wragg.
Based on my interactions with PR leaders last year, PR measurement will be front-of-mind for many in 2020.
There is growing appreciation for the fact that the news you create is as important as the advertising you buy, meaning lots of brands have doubled-down on their PR investment. But with that comes a need for PR functions to better demonstrate the impact and value they create.
Addressing that need, as many comms folks know, is far from straightforward. But just because it’s hard, doesn’t mean we should give up having a go.
“There is growing appreciation for the fact that the news you create is as important as the advertising you buy, meaning lots of brands have doubled-down on their PR investment.”
People are BUYING advertising as against paying their PR agencies to try and get publications to spruik PR releases /create reviews for nothing?
Not in my world.
For Everyone saying “It isn’t the advertiser’s role to promote societal or industry good.”
No it isn’t. Not writing and producing dumb ads does not promote societal good. It means you’re not a terrible person.
Not being sexist or misogynistic does not immediately mean you’re ‘virtue signalling’ or whatever other alt-right alarmist rhetoric you want to use.
You are all in a position to ask a simple question before you make work: Does this work make me a shit person?
Could I sell this product in a way that doesn’t make the industry look like a bunch of incels?
Pamela Anderson was a star of a TV series called “Baywatch”, about lifesavers.
This is called an “inter-textual reference”. It has nothing to do with sexism.