New agency aims to give clients a new level of certainty

October 6, 2016 9:58

The founders of male-focused agency Bloke have spawned a new full-service agency called The Certainty Principle with the agency promoting a unique ROI dashboard as part of its offer to give clients greater clarity on the impact of their marketing spend.

Tim Bloore, Matt Daunt, and Mike O’Rourke

The agency, founded by CEO Matt Daunt, Innovations Director Tim Bloore and ECD Mike O’Rourke, will work as an adjunct to the marketing departments of clients.

Bloke will continue to operate as a specialist sub-brand of the agency.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Bloke Matt Daunt Mike O’Rourke The Certainty Principle Tim Bloore

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New agency aims to give clients a new level of certainty

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