ChatGPT destroyed my business – and I’m OK with that. Here’s why.
Owner and digital strategist of Ninki Content Marketing, Chanelle Le Roux, launched her business in 2017 with great success. However, by early 2023 the rise of ChatGPT had hurt that very success. Here she explains why in the long run, it’s actually turned out for the best.
Ninki is Japanese for popularity. When I started the business in 2017, the aim was simple: make brands more popular.
Over the years Ninki found success doing just that. Our client base, team and reputation grew, and by late-2022 we had already outgrown a couple of offices and were working with brands across the globe.
Then ‘it’ happened. And without even reading the title, I think everyone in marketing will know exactly what ‘it’ means.
